As Head of Strategic Marketing (m/f/d), you shape the overall marketing strategy and drive the strategic development of our brand. You ensure a consistent and compelling brand experience across all channels and campaigns for both our distribution partners and end customers.

What Makes You Proud

• You translate the brand strategy into an impactful, cross-channel marketing strategy, define relevant communication channels, and allocate budgets purposefully based on business objectives and measurable impact.
• You ensure close alignment between strategic and operational marketing, connecting initiatives such as the marketing roadmap, editorial planning, and channel strategies.
• You drive the execution and localization of marketing activities in close collaboration with international teams and channel owners.
• You take ownership of key strategic marketing initiatives, including the continued development of the Festool brand, the successful marketing of the portfolio, and the launch of products, services, and other value offerings, ensuring they deliver measurable results.
• You continuously improve processes, standards, and ways of working, with a strong focus on efficiency, scalability, and the adoption of automation and emerging technologies, including AI.
• You establish an effective collaboration model with marketing teams across sales organizations and strengthen the global marketing function.

What Sets You Apart

• You have successfully completed a degree in Marketing, Communications, or a technology-related field with a relevant focus.
• You bring several years of leadership experience in strategic marketing, ideally within an international environment.
• You have strong expertise in brand management, communication channel strategy, and integrated brand and product communications.
• You have a strong affinity for digital trends and marketing technologies, including AI.
• You possess excellent strategic and conceptual thinking skills and consistently translate ideas into impactful results.
• You are proficient in performance management frameworks and methodologies, such as OKRs, KPIs, and the Balanced Scorecard.
• You have experience leading and developing teams, fostering both accountability and professional growth.
• You stand out through your empathy and influencing skills, set clear priorities, and successfully combine empowerment with high performance.
• You have excellent English language skills; good German language skills are desirable.